Franklin Connections Blog

  • Smart Technology Smooths Defects

    Jul-08-2014 | Comments: 2 | Posted In: | Posted By: Bill Esler, Wood Products Magazine

    Consumers are of two minds on furniture and cabinetry design: the popular glossy surfaces with seamless edges, as well as the textured with even rough surfaces. The glossy appeal follows the iPhone look, sleek perfection, simplicity and spare. It caters to the “technology rules” mindset.(...) <read more>


Bill Esler, Wood Products Magazine Editorial Director for Wood & Wood Products Magazine

Bill is responsible for editing Custom Woodworking Business and coordinating all content for Wood Products , CLOSETS , Woodworkingnetwork.com and Closetsdaily.com, along with related newsletters. Bill’s expertise includes using innovative print manufacturing techniques to grow audience engagement, using textured offset, digital printing, purls, QR codes; and lead-generating webcasts, custom websites, and custom digital and print content. Read Bill Esler's woodworking blogs here: http://www.woodworkingnetwork.com/wood-blogs/bill-esler

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